PRIVACY
POLICY

01

Who We Are

This website is operated by UA Is (Not) Dead, a mobile game growth consultancy operating at uaisdead.com. We are based in Belgrade, Serbia and Lisbon, Portugal.

We take your privacy seriously. This policy explains clearly what data we collect, why we collect it, and how we use it. We don't sell your data. We don't share it with third parties beyond what's described here.

02

What Data We Collect

We collect only the minimum data necessary to operate this website and respond to enquiries.

Contact form submissions

When you submit the contact form on this site, we collect:

• Your name
• Your email address
• Your studio or company name (optional)
• Your monthly UA budget range (optional)
• The message you write to us

This data is used solely to respond to your enquiry. We do not add you to any mailing list without your explicit consent.

Analytics data

We use Google Analytics (GA4) to understand how visitors use this site. This collects anonymised data including pages visited, time on site, and general geographic location (country level). No personally identifiable information is collected through analytics. Google Analytics data is processed by Google in accordance with their privacy policy.

03

Cookies

This website uses no first-party cookies. Google Analytics may set cookies to distinguish users and sessions. These are third-party cookies operated by Google under their own privacy terms.

If you use a browser that blocks third-party cookies or have opted out of Google Analytics tracking, your visit will not be tracked.

04

How We Use Your Data

Data collected through the contact form is used exclusively to:

• Respond to your enquiry
• Have a conversation about a potential engagement

We do not use your contact data for marketing, newsletters, or any purpose other than responding to your specific message — unless you explicitly ask to be kept informed.

Analytics data is used to understand which content is most useful to visitors and to improve the site over time.

05

Data Storage & Security

Contact form submissions are received directly via email and stored in our email system. We do not maintain a separate CRM or database of contact enquiries.

We retain contact information only as long as is necessary to conduct the business conversation. If no engagement follows, we do not retain your data beyond 12 months.

We apply reasonable technical and organisational measures to protect your data from unauthorised access or disclosure.

06

Third Parties

We do not sell, rent, or trade your personal data with third parties. The only third-party services this site uses are:

• Google Analytics (GA4) — anonymised website analytics. Google's privacy policy →
• Google Fonts — typefaces loaded from Google's servers. Google may log the request but does not receive any personal data from this site.

07

Your Rights

Under GDPR and applicable data protection law, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at the address below. We will respond within 30 days.

08

Changes to This Policy

We may update this policy from time to time. When we do, we'll update the "last updated" date at the top of this page. We won't notify you of minor changes, but any significant changes to how we handle your data will be communicated clearly.

09

Contact